# Text Descriptions - Service Delivery and Privacy Public Opinion Research

Figure 1: Awareness of Veterans’ Week
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | ---
Awareness of Veterans’ Week | 55% | 55% | 55% | 57% | 58% | 66% | 65% | 54%

All respondents; 2018 n=1,000

Return to Figure 1

Figure 2: Importance of Veterans’ Week
Importance of Veterans’ Week | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | ---
Very Important | 68% | 68% | 69% | 64% | 64% | 65% | 59% | 55%
Important | 19% | 20% | 19% | 21% | 20% | 20% | 16% | 19%
Neither | 10% | 8% | 8% | 8% | 10% | 10% | 16% | 16%
Not Very |  |  |  |  |  |  |  |
Not important at all |  |  |  |  |  |  |  |

All respondents; 2018 n=1,000. DK/NR: 1%

Return to Figure 2

Figure 3: Reasons Why Veterans’ Week Is Important [By Theme]
Reasons Why Veterans’ Week Is Important [By Theme] | Those who said it is important; 2018 n=872 (Up to 2 responses accepted)
--- | ---
Honour Veterans/Veterans have earned respect | 74%
Focus on history/remembrance | 39%
Personal Connections | 8%
Other | 5%

Return to Figure 3

Figure 4: Reasons Why Veterans’ Week Is Important [Over Time]
Reasons Why Veterans’ Week Is Important [Over Time] | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Focus on personal connections | 8% | 9% | 11% | 7% | 10% | 11%
Focus on history/remembrance | 39% | 52% | 50% | 41% | 40% | 47%
Honour Veterans/Veterans have earned respect | 74% | 65% | 69% | 69% | 69% | 65%

Those who said it is important; 2018 n=872. (Up to 2 responses accepted)

Return to Figure 4

Figure 8: Participation in Veterans’ Week
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Participation in Veterans’ Week | 92% | 91% | 88% | 81% | 76% | 73%

All respondents; 2018 n=1,000

Return to Figure 8

Figure 9: Reasons for Participating in Veterans’ Week [Honour]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans’ Week [Honour] | 48% | 48% | 46% | 48% | 41% | 39%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

Return to Figure 9

Figure 10: Reasons for Participating in Veterans' Week [Personal Connections]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans' Week [Personal Connections] | 33% | 40% | 32% | 33% | 34% | 40%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

Return to Figure 10

Figure 11: Reasons for Participating in Veterans' Week [History]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans' Week [History] | 16% | 16% | 18% | 15% | 17% | 17%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

Return to Figure 11

Figure 12: Reasons for Participating in Veterans' Week [Believe]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans' Week [Believe] | 13% | 10% | 11% | 13% | 12% | 12%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

Return to Figure 12

Figure 14: Reasons for Not Participating in Veterans’ Week [Practical Reasons]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans’ Week [Practical Reasons] | 50% | 50% | 46% | 45% | 34% | 49%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

Return to Figure 14

Figure 15: Reasons for Not Participating in Veterans' Week [Lack of Knowledge/Awareness]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Lack of Knowledge/Awareness] | 23% | 26% | 26% | 30% | 20% | 18%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

Return to Figure 15

Figure 16: Reasons for Not Participating in Veterans' Week [Lack of Opportunity]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Lack of Opportunity] | 7% | 10% | 8% | 6% | 6% | 11%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

Return to Figure 16

Figure 17: Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance] | 11% | 9% | 15% | 13% | 24% | 12%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

Return to Figure 17

Figure 18: Reasons for Not Participating in Veterans' Week [Participated in Other Ways]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Participated in Other Ways] | 5% | 3% | 5% | 2% | 3% | 8%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

Return to Figure 18

Figure 20: Participation in Activities to Commemorate Veterans
| Participation in Activities to Commemorate Veterans
--- | ---
Wore a poppy (Veterans' Week Activities) | 82%
Observed a moment of silence (Veterans' Week Activities) | 72%
Watched Remembrance Day ceremony on TV (Veterans' Week Activities) | 46%
Participated in remembrance ceremony in community (Veterans' Week Activities) | 38%
Participated in remembrance activity on social media (Veterans' Week Activities) | 20%
Participated in other activities to remember Veterans | 52%

Q4: All respondents; 2018 n=1,000. DK/NR: <1% - 1%. (Multiple responses accepted)
Q4B: All respondents; 2018 n=1,000. DK/NR: 3%

Return to Figure 20

Figure 21: Participation in Veterans’ Week Activities [Over Time]
% who participated in activities
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | ---
Wore a poppy | 82% | 79% | 83% | 82% | 79% | N/A | N/A | N/A
Observed a moment of silence | 72% | 71% | N/A | N/A | N/A | N/A | N/A | N/A
Watched Remembrance Day ceremony on TV* | 46% | 45% | 45% | 56% | 50% | 45% | 51% | 54%
Participated in ceremony in community* | 38% | 39% | 38% | 36% | 35% | 25% | 34% | 30%
Participated on social media* | 20% | 25% | 29% | 24% | 18% | 24% | 21% | N/A

All respondents; 2018 n=1,000. DK/NR: <1% - 1%. (Multiple responses accepted)
*Wording changed in 2012

Return to Figure 21

Figure 22: Participation in Activities Outside of Veterans’ Week [Over Time]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010
--- | --- | --- | --- | --- | --- | --- | ---
Participation in Activities Outside of Veterans’ Week [Over Time] | 52% | 37% | 38% | 40% | 36% | 23% | 22%

All respondents; 2018 n=1,000

Return to Figure 22

Figure 23: Importance of Remembrance Initiatives
| Very Important | Somewhat | Neutral | Not very | Not important at all
--- | --- | --- | --- | --- | ---
Provide educational materials for school | 70% | 20% | 6% |  |
Supporting and leading commemorative events | 57% | 27% | 11% |  |
Providing funding for commemorative projects | 45% | 30% | 17% |  |
Posting remembrance-related content on social media | 47% | 27% | 15% |  |
Creating remembrance-related ads | 40% | 32% | 19% |  |
Providing promotional materials, such as posters and pins | 36% | 30% | 23% | 6% |

All respondents; 2018 n=1,000. DK/NR: <1%-2%

Return to Figure 23

Figure 24: Importance of Remembrance Initiatives [Over Time]
% who see each as important
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | ---
Support/lead commemorative events* | 84% | ~86% | ~86% | ~80% | 80% | N/A | N/A | N/A
Provide educational materials* | 90% | ~86% | ~86% | ~82% | ~82% | ~85% | ~82% | 85%
Create remembrance ads* | 72% | ~76% | ~80% | ~72% | ~75% | ~76% | ~75% | 80%
Post remembrance content on social media* | 74% | ~72% | ~73% | ~62% | ~62% | ~60% | 52% | N/A
Provide funding for commemorative projects* | 75% | ~71% | ~71% | ~66% | 66% | N/A | N/A | N/A
Provide promotional materials | 66% | ~65% | ~64% | ~60% | ~62% | ~63% | ~57% | 62%

All respondents; 2018 n=1,000. DK/NR: <1%-2%.
*Wording changed in 2018

Return to Figure 24

Figure 25: Attitudes Towards Veterans and Commemoration
| Completely Agree | Somewhat Agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
Veterans and those who died in service should be recognized for their service | 87% | 9% |  |  |
Veterans and those who died in service have made major contributions to Canada | 81% | 12% |  |  |
Participation in commemorative activities increases awareness of, and appreciation for, the contributions of Veterans and those who died in service | 60% | 26% | 10% |  |
I make an effort to demonstrate my appreciation to those who served our country | 50% | 24% | 18% | 5% |
VAC effectively honours Veterans and preserves memory of their achievements | 44% | 29% | 16% |  |

All respondents; 2018 n=1,000. DK/NR: 1%-5%

Return to Figure 25

Figure 26: Attitudes Towards Veterans and Commemoration [Over Time]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | ---
Recognition* | 96% | 96% | 96% | 93% | 91% | 93% | 91% | 92%
Contributions | 93% | 92% | 89% | 83% | 86% | 83% | 83% | 84%
Appreciation | 74% | 73% | 73% | 66% | 66% | 67% | 66% | 66%
Honours | 73% | 74% | 76% | 73% | 75% | N/A | N/A | N/A
Participation | 86% | 86% | N/A | N/A | N/A | N/A | N/A | N/A

All respondents; 2018 n=1,000. DK/NR: 1%-5%
*In 2012, the survey language changed when asking about recognition.

Return to Figure 26

Figure 27: Attitudes Towards Canada’s Military Role
| Completely Agree | Somewhat Agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
I am proud of military role | 62% | 21% | 11% |  |
I am knowledgeable about military role | 39% | 32% | 20% | 5% |

All respondents; 2018 n=1,000. DK/NR: 1%

Return to Figure 27

Figure 28: Attitudes Towards Canada’s Military Role [Over Time]
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | ---
Pride | 83% | 82% | 82% | 82% | 80% | 78% | 79% | 79%
Knowledge | 71% | 72% | 73% | 69% | 73% | 73% | 70% | 71%

All respondents; 2018 n=1,000. DK/NR: 1%

Return to Figure 28

Figure 29: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service
| Completely Agree | Somewhat Agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
It is important that Veterans Affairs Canada recognize and honour Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers | 76% | 17% | 5% |  |
I am satisfied with how Veterans Affairs Canada recognizes and honours Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers | 30% | 29% | 25% |  |

All respondents; 2018 n=1,000. DK/NR: 1%-9%

Return to Figure 29

Figure 30: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service [Over Time]
% positive scores
| 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010
--- | --- | --- | --- | --- | --- | --- | ---
Important that VAC recognize and honour Canadian Veterans and those who died in service | 93% | 93% | 91% | 89% | 88% | 92% | 88%
Satisfied with how VAC recognizes and honours Canadian Veterans and those who died in service | 59% | 63% | 65% | 62% | 66% | 65% | 59%

All respondents; 2018 n=1,000. DK/NR: 1%-9%

Return to Figure 30

Figure 31: Attitudes Towards Provision of Funeral and Burial Assistance
| Completely Agree | Somewhat Agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
It is important that Veterans Affairs Canada recognize and honour deceased Canadian Veterans by providing funeral and burial assistance | 74% | 17% | 5% |  |
I am satisfied with how Veterans Affairs Canada recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance | 28% | 24% | 25% |  |

All respondents; 2018 n=1,000. DK/NR: 2%-16%

Return to Figure 31

Figure 32: Attitudes Towards Provision of Funeral and Burial Assistance [Over Time]
% positive scores
| 2018 | 2017 | 2016
--- | --- | --- | ---
Important that VAC recognize and honour deceased Canadian Veterans by providing funeral and burial assistance | 91% | 93% | 91%
Satisfied with how VAC recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance | 52% | 63% | 65%

All respondents; 2018 n=1,000. DK/NR: 2%-16%

Return to Figure 32

Figure 33: Awareness and Importance of World War Commemorations
% Aware of Commemorations
| Clearly Aware | Vaguely Aware | Not aware
--- | --- | --- | ---
100th anniversary of First World War | 51% | 13% | 35%
75th anniversary of Second World War | 29% | 17% | 54%

Q8: All respondents; 2018 n=1,000. DK/NR: 1%

Figure 33b: Awareness and Importance of World War Commemorations
Importance of Commemorating World War Anniversaries
| All respondents; 2018 n=1,000. DK/NR: <1%
--- | ---
Very important | 69%
Moderately | 20%
Neither | 8%
Not very | 1%
Not important at all | 2%

Q9: All respondents; 2018 n=1,000. DK/NR: <1%

Return to Figure 33

Figure 34: Awareness and Importance of World War Commemorations [Over Time]
% "vaguely" or "clearly"
| 2018 | 2017 | 2016 | 2014
--- | --- | --- | --- | ---
75th anniversary of Second World War | 46% | 44% | 41% | 45%
100th anniversary of First World War | 64% | 49% | 44% | 51%

All respondents; 2018 n=1,000. DK/NR: 1%

Figure 34b: Awareness and Importance of World War Commemorations [Over Time]
% saying it is important to commemorate World War anniversaries
| 2018 | 2017 | 2016 | 2014
--- | --- | --- | --- | ---
% saying it is important to commemorate World War anniversaries | 89% | 88% | 87% | 83%

All respondents; 2018 n=1,000. DK/NR: 1%

Return to Figure 34