# Text Descriptions

Figure 1: Awareness of Veterans’ Week
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
% who have heard of Veterans’ Week | 54% | 55% | 55% | 55% | 57% | 58% | 66% | 65% | 54%

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Figure 2: Importance of Veterans’ Week
Year | Very important | Moderately | Neither | Not very | Not important at all
--- | --- | --- | --- | --- | ---
2019 | 71% | 16% | 9% | 1% | 3%
2018 | 68% | 19% | 10% | 1% | 2%
2017 | 68% | 20% | 8% | 1% | 1%
2016 | 69% | 19% | 8% | 1% | 2%
2014 | 64% | 21% | 8% | 3% | 3%
2012 | 64% | 20% | 10% | 3% | 3%
2011 | 65% | 20% | 10% | 2% | 2%
2010 | 59% | 16% | 16% | 3% | 4%
2008 | 55% | 19% | 16% | 2% | 4%

*Values of 2% or less are not labelled in the graph.

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Figure 3: Reasons Why Veterans’ Week Is Important [By Theme]
| %
--- | ---
Honour Veterans/Veterans have earned respect | 74%
Focus on history/remembrance | 41%
Personal connections | 9%
Other | 7%

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Figure 4: Reasons Why Veterans’ Week Is Important [Over Time]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Focus on personal connections | 9% | 8% | 9% | 11% | 7% | 10% | 11%
Focus on history/remembrance | 41% | 39% | 52% | 50% | 41% | 40% | 47%
Honour Veterans/Veterans have earned respect | 74% | 74% | 65% | 69% | 69% | 69% | 65%

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Figure 7: Participation in Veterans’ Week
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Participation in Veterans’ Week | 91% | 92% | 91% | 88% | 81% | 76% | 73%

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Figure 8: Reasons for Participating in Veterans’ Week [Honour]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans’ Week [Honour] | 48% | 48% | 48% | 46% | 48% | 41% | 39%

Honour Veterans/Veterans have earned respect

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Figure 9: Reasons for Participating in Veterans’ Week [Personal Connections]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans’ Week [Personal Connections] | 37% | 33% | 40% | 32% | 33% | 34% | 40%

Focus on personal connections

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Figure 10: Reasons for Participating in Veterans’ Week [Important/Believe]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans’ Week [Important/Believe] | 15% | 13% | 10% | 11% | 13% | 12% | 12%

Believe in it/it’s important

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Figure 11: Reasons for Participating in Veterans’ Week [History]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Participating in Veterans’ Week [History] | 14% | 16% | 16% | 18% | 15% | 17% | 17%

Focus on history/remembrance

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Figure 13: Reasons for Not Participating in Veterans’ Week [Practical Reasons]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans’ Week [Practical Reasons] | 49% | 50% | 50% | 46% | 45% | 34% | 49%

Practical Reasons

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Figure 14: Reasons for Not Participating in Veterans' Week [Lack of Knowledge]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Lack of Knowledge] | 25% | 23% | 26% | 26% | 30% | 20% | 18%

Lack of Knowledge/Awareness

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Figure 15: Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance] | 13% | 11% | 9% | 15% | 13% | 24% | 12%

Lack of Personal Resonance

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Figure 16: Reasons for Not Participating in Veterans' Week [Lack of Opportunity]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Lack of Opportunity] | 9% | 7% | 10% | 8% | 6% | 6% | 11%

No Opportunity to Participate

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Figure 17: Reasons for Not Participating in Veterans' Week [Participated in Other Ways]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011
--- | --- | --- | --- | --- | --- | --- | ---
Reasons for Not Participating in Veterans' Week [Participated in Other Ways] | 2% | 5% | 3% | 5% | 2% | 3% | 8%

Participated in Other Ways

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Figure 19: Participation in Activities to Commemorate Veterans
| %
--- | ---
Made an effort to remember Veterans and those who died in service outside of Veterans' Week | 54%
Participated in remembrance activity on social media (Veterans’ Week Activities) | 22%
Participated in remembrance ceremony in community (Veterans’ Week Activities) | 37%
Watched Remembrance Day ceremony on TV (Veterans’ Week Activities) | 43%
Observed a moment of silence (Veterans’ Week Activities) | 71%
Wore a poppy (Veterans’ Week Activities) | 78%

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Figure 20: Participation in Veterans’ Week Activities [Over Time]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Wore a poppy | 78% | 82% | 79% | 83% | 82% | 79% |  |  |
Observed a moment of silence | 71% | 72% | 71% |  |  |  |  |  |
Watched Remembrance Day ceremony on TV* | 43% | 46% | 45% | 45% | 56% | 50% | 45% | 51% | 54%
Participated in ceremony in community* | 37% | 38% | 39% | 38% | 36% | 35% | 25% | 34% | 30%
Participated on social media* | 22% | 20% | 25% | 29% | 24% | 18% | 24% | 21% |

% who participated in activities

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Figure 21: Importance of Remembrance Initiatives
| Very important | Somewhat | Neutral | Not very | Not important at all
--- | --- | --- | --- | --- | ---
Providing educational materials for schools | 72% | 17% | 7% | 1% | 2%
Supporting and leading commemorative events in Canada* | 62% | 23% | 9% | 2% | 2%
Providing funding for commemorative projects | 47% | 28% | 18% | 3% | 4%
Posting remembrance-related content on social media | 44% | 25% | 20% | 4% | 6%
Creating remembrance-related ads | 42% | 27% | 21% | 5% | 5%
Providing promotional materials, such as posters and pins | 41% | 26% | 21% | 6% | 6%
Supporting and leading commemorative events outside Canada** | 31% | 21% | 28% | 7% | 10%

*Values of 3% or less are not labelled in the graph.

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Figure 22: Importance of Remembrance Initiatives [Over Time]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Provide educational materials* | 89% | 90% | 86% | 86% | 82% | 82% | 85% | 81% | 85%
Create remembrance ads* | 68% | 72% | 76% | 80% | 72% | 75% | 78% | 76% | 80%
Post remembrance content on social media* | 69% | 74% | 71% | 73% | 62% | 62% | 59% | 52% |
Provide promotional materials | 66% | 66% | 65% | 64% | 59% | 61% | 62% | 57% | 62%
Support/lead commemorative events in Canada** | 86% | 84% | 87% | 87% | 80% | 80% |  |  |
Provide funding for commemorative projects* | 74% | 75% | 70% | 70% | 66% | 66% |  |  |

% who see each as important

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Figure 23: Attitudes Towards Veterans and Commemoration
| Completely agree | Somewhat agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
VAC effectively honours Veterans and preserves memory of their achievements | 47% | 23% | 18% | 5% | 3%
I make an effort to demonstrate my appreciation to those who served our country | 52% | 23% | 14% | 6% | 4%
Participation in commemorative activities increases awareness of and appreciation for Veterans and those who died in service | 65% | 21% | 9% | 2% | 2%
Veterans and those who died in service have made major contributions to Canada | 82% | 11% | 4% | 1% | 1%
Veterans and those who died in service should be recognized for their service | 86% | 9% | 3% | 0% | 1%

*Values of 3% or less are not labelled in the graph.

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Figure 24: Attitudes Towards Veterans and Commemoration [Over Time]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Recognition* | 96% | 96% | 96% | 96% | 93% | 91% | 93% | 91% | 92%
Contributions | 93% | 93% | 92% | 89% | 83% | 86% | 83% | 83% | 84%
Appreciation | 75% | 74% | 73% | 73% | 66% | 66% | 67% | 66% | 66%
Honours | 70% | 73% | 74% | 76% | 73% | 75% |  |  |
Participation | 86% | 86% | 86% |  |  |  |  |  |

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Figure 25: Attitudes Towards Canada’s Military Role
| Completely agree | Somewhat agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
I am proud of military role | 64% | 19% | 9% | 3% | 3%
I am knowledgeable about military role | 41% | 30% | 21% | 3% | 4%

*Values of 4% or less are not labelled in the graph.

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Figure 26: Attitudes Towards Canada’s Military Role [Over Time]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2008
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Pride | 83% | 83% | 82% | 82% | 82% | 80% | 78% | 79% | 79%
Knowledge | 71% | 71% | 72% | 73% | 69% | 73% | 73% | 70% | 71%

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Figure 27: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service
| Completely agree | Somewhat agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
It is important that Veterans Affairs Canada recognize and honour Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers. | 80% | 13% | 4% | 2% | 1%
I am satisfied with how Veterans Affairs Canada recognizes and honours Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers. | 34% | 27% | 20% | 6% | 4%

*Values of 3% or less are not labelled in the graph.

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Figure 28: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service [Over Time]
| 2019 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010
--- | --- | --- | --- | --- | --- | --- | --- | ---
Important that VAC recognize and honour Canadian Veterans and those who died in service | 93% | 93% | 93% | 91% | 89% | 88% | 92% | 88%
Satisfied with how VAC recognizes and honours Canadian Veterans and those who died in service | 61% | 59% | 63% | 65% | 62% | 66% | 65% | 59%

% who agree with the statements

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Figure 29: Attitudes Towards Provision of Funeral and Burial Assistance
| Completely agree | Somewhat agree | Neutral | Somewhat disagree | Completely disagree
--- | --- | --- | --- | --- | ---
It is important that Veterans Affairs Canada recognize and honour deceased Canadian Veterans by providing funeral and burial assistance. | 79% | 13% | 5% | 1% | 1%
I am satisfied with how Veterans Affairs Canada recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance. | 33% | 23% | 21% | 3% | 5%

*Values of 2% or less are not labelled in the graph.

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Figure 30: Attitudes Towards Provision of Funeral and Burial Assistance [Over Time]
| 2019 | 2018 | 2017 | 2016
--- | --- | --- | --- | ---
Important that VAC recognize and honour deceased Canadian Veterans by providing funeral and burial assistance | 92% | 91% | 93% | 91%
Satisfied with how VAC recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance | 56% | 52% | 63% | 65%

% who agree with the statements

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Figure 31: Awareness and Importance of World War Commemorations - Awareness of 75th anniversary
| %
--- | ---
Yes, clearly aware | 20%
Yes, vaguely aware | 16%
Not aware | 63%

Figure 31: Awareness and Importance of World War Commemorations - Importance of Commemorating 75th anniversary
| %
--- | ---
Very important | 67%
Moderately | 20%
Neither | 9%
Not very | 2%
Not important at all | 2%

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Figure 32: Awareness of Second World War Commemoration [Over Time]
| 2019 | 2018 | 2017 | 2016 | 2014
--- | --- | --- | --- | --- | ---
Awareness of Second World War Commemoration [Over Time] | 36% | 46% | 44% | 41% | 45%

% “vaguely” or “clearly” aware

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